As a student and advocate of the makers movement, I’m excited to launch the Craft Brand Theory™ blog with an insightful conversation with Phillip Terril, Co-Founder of Burks & Bailey. I was introduced to Phillip about eight months ago by a mutual friend around the time the Craft Brand Theory™ concept became a fully flushed out idea. Although its trendy now for companies to reference terms like craft, provenance and quality loosely, it was refreshing connecting with a young entrepreneur providing a genuine story of craftmanship, passion, and skill. He describes Burks & Bailey as “a collision of a straight-laced businessman and free-spirit creating a brand that embodies exquisite taste, luxurious palettes and refreshing colors that illuminate wardrobes.” I can certainly speak intuitively and with full confidence in saying that Burks & Bailey is definitely one company destined for breakthrough success. I hope that you appreciate this inaugural interview with our friend Phillip Terrill as he takes us into the world of Burks & Bailey. Enjoy!
A few years ago my wife bought a pair of Eastland boots in a vintage shop in Lower East Side Manhattan. I have to admit I was a little jealous of her discovery. I still remember the first time my Dad bought me a pair of the Eastland penny loafers. I think I may have been a 5th grader at the time. Although I never really inserted a penny, just knowing I could was all that I needed to appoint myself as a self-acclaimed fashion icon. Many years have passed, and I had forgotten about the Eastland Shoe Company, so I’m excited that she has rediscovered them. As a child I had very limited understanding or appreciation for the quality of good craftsmanship, in fact most things were disposable to me because it’s only value was dictated by the latest cultural trends. Today as an artist and student of the maker movement, I have gained an appreciation and curiosity for reconnecting to or discovering the stories and goods created by many of the world’s talented individuals and incredible companies such as the Eastland Shoe Company.
Over the past decade my taste palate and appreciation of fine spirits has expanded by leaps and bounds having worked at Diageo. Although I’ve tasted a kaleidoscope of amazing brands and cocktails, very few have made an impression on me like Bulleit Bourbon. Could it be the undeniable quality of the 175-year-old recipe or simply Mr. Tom Bulleit’s charming down-to-earth personality? I conclude that it’s most likely a hybrid of both of these remarkable qualities that define the brand. I’ve been fortunate over the years to visit the distillery and speak with Mr. Bulleit on several occasions. After meticulously analyzing the steady growth in popularity of the brand and overall bourbon segment, I realize that quality alone is not enough; it is passion and authenticity that truly separates a great brand from a good brand.
Back in the summer of 2013, my wife and I were fortunate enough to visit the Mosaïcultures Internationales de Montréal at Montreal’s Botanical Garden. The purpose of this event was to promote the art of gardening and horticulture as an expression of the values of the new millennium and as a component of the urban landscape.
It’s quite an arduous task to describe in words the sheer magnitude of creative talent and attention to detail showcased in these horticultural masterpieces. The showcase featured over 50 creations from over 20 different countries. My knowledge of Mosaiculture as an art form was slim to none prior to our trip, but I left humbled and with a great level of respect for the horticultural artists and support teams required to maintain these creations in their intended forms for our viewing pleasure.