Using 3D Hologram Technology to Refresh The Wold

With so much content circulating on the web, mobile devices and even inundating our offline experiences, a vast amount is often repetitive and boring in presentation. So it was pretty refreshing to stumble across a new way to recreate and engage with 2D content using holographic technology. Whether you would like to visualize a model of your invention in detail before 3D printing or talking with a holographic image of yourself instead of a flatscreen for your next conference, the possibilities are plentiful. Imagine a biotech entrepreneur being able to bring up a strand of DNA from a 2D environment to to explain it using the hologram. Yes, the once fictional Jetson and Star Wars technology has finally arrived.

Holus Hologram
The Holus hologram tabletop appears at first glance as a big glass box with a pyramid inside, however it uses the old “Pepper’s Ghost” illusion technique , making the content 3D projecting it inside the pyramid space. This is a great resource for inventors, engineers, makers, and creatives since the holographic chamber can accept any 2D images from computers, tablets, and smartphones.
Holus Hologram
The Kickstarter for Holus interactive tabletop has already passed its fundraising goals, and early bird prices are gone, but there are still options to order the Home model for $650 or the $950 Pro edition model. Check out the Kickstarter campaign here to learn more about this incredible new technology and start thinking about the many possibilities it offers for real world application.
Holus tabletop
Photo Credit: Holus Kickstarter

DESIGN MATTERS: WORLD’S FIRST INTERACTIVE ALBUM PACKAGING

Like many people these days, we demand quality from the products we purchase. We require quality design, functionality, and we have a deep appreciation for products made with quality materials and a focus on excellence. It is important to remember that the customer experience doesn’t start when you begin using the product or service, it begins at the first customer touchpoint which can be the website, printed marketing materials, storefront presentation, or the product packaging. DJ Qbert and his partners get it, so we are excited to celebrate not only his extraordinary turntablism skills but his marketing savvy as well.

Photo Credit: www.anotherwhiskyformisterbukowski.com
Photo Credit: www.anotherwhiskyformisterbukowski.com

This week we feature the World’s First Interactive Album Packaging, DJ Qbert’s Extraterrestria, his long-awaited follow up to the groundbreaking debut album, Wave Twisters from 2001. QBert’s company Thud Rumble partnered with Algoriddim and Novalia to create the Extraterrestria album cover equipped with a Bluetooth chip and reacts when touched, allowing the users to scratch, mix and fade any songs they load into the software. By accessing DJ QBert’s album (or any MP3) through the DJay app, you’re able to manipulate and effect the songs with the use of the built-in controller. This amazing feature will be available for both vinyl and CD packaging. Incredible right, well most of the copies will be going to those that funded the project on Kickstarter, with only a small number made available through Thud Rumble but there may still be a chance to get your copy. It definitely pays to be an early adopter.

To learn more about DJ Qbert and this project please click here to visit the official Extraterrestria site.

Watch the video below to see it in action!

If you’re not familiar with the DJay2 app required to access this technology check it out here.

At Craft Brand Theory, we are aim to foster richer connections with the people, products and experiences that are featured on the blog. Having said that, I would encourage readers with an interest in DJ culture and studying the art of turntablism to visit Qbert’s Skratch University for some free sample lessons.

Skratch University