Authenticity is the alignment of head, mouth, heart, and feet - thinking, saying, feeling, and doing the same thing - consistently. Lance Secretan

Craft Brand Theory is a global creative community and consultancy centering authenticity, craftsmanship, diversity, and equity across the cultural economy.


We aim to catalyze collaboration between artists, thought leaders, and practitioners across a multitude of industries to develop progressive and creatively uninhibited ideas and projects that educate, inspire, entertain, and solve problems.