WHY CRAFT BRAND THEORY MATTERS?

At Craft Brand Theory, we believe in the power of authentic storytelling, diverse voices, and equitable investment to transform industries and uplift communities. Founded by artist and marketing leader Karim Lateef, we’re here to amplify voices and celebrate the richness of culture.

Our mission is clear: tackle the underinvestment in communities of color and bring vibrant, meaningful cultural programming to the forefront. We unite a creative network of artists, strategists, and thought leaders to infuse every project with fresh perspectives and real impact.

We’re passionate about fostering spaces where authenticity and diversity thrive—spaces that connect brands and communities on a genuine level and open doors for new possibilities.

Whether you're a policymaker, corporate leader, NGO, or creative, join us in reimagining a world where equity and culture are celebrated together. Let’s create something transformative.